DUBAI, UAE (November 16, 2023) Dubai-based Baseball United, the region’s first-ever professional baseball league, announced today that global sports producer Sunset+Vine has been appointed to deliver the television coverage of the Baseball United’s inaugural All-Star Showcase, taking place on November 24th and 25th at Dubai International Stadium. The Showcase will include a two-game series between Baseball United’s East All-Stars and West All-Stars, comprising 22 professional players - including former Major League Baseball All-Stars Robinson Cano, Bartolo Colon, and Pablo Sandoval – alongside three prospects from the region.

The live broadcast will include a 13 camera production, bespoke titles and animations, and several mic’d up players. The broadcast will also include a 30-minute pre-game show, and a post-game wrap-up.

“Sunset+Vine has done outstanding work across many sports over the years,” said Kash Shaikh, Chairman, CEO, and Majority Owner. “Now, I’m excited for them to be a part of the first professional baseball production in the history of this region. They’ve been with us as we’ve begun to transform our early vision into next week’s exciting reality. Our collective teams are fully-focused on putting on a great show.”

Sunset+Vine have engaged NEP Singapore to help deliver the live coverage as well as Sports Media Technology (SMT), based in the US, to provide graphic support. This includes the use of SMT’s PITCHf/x technology to track pitch trajectories and speeds. Sunset+Vine will also have a dedicated team posted on the ground in Dubai focused on generating social and digital content.

UK-based Sunset+Vine is a global sports production and multimedia platform with a 20+ year history of delivering high-quality sports coverage across cricket, football, rugby, motorsports, and more. The company was awarded the ICC’s Live Events Production Services contract 2016-2019 and has, to date, produced the ICC Twenty20 World Cup 2016; ICC Champions Trophy 2017 and ICC Women’s World Cup 2017. Other credits include being awarded Host Broadcaster of the Glasgow 2014 Commonwealth Games, the Volvo Ocean Race 2014 and the 2017 World Athletics Championships.

“Sunset+Vine is delighted that Baseball United have trusted us with providing the Host Broadcast coverage for this exciting new event,” commented Sunset+Vine Chairman, Jeff Foulser. “We’re looking forward to two fantastic games in Dubai and hope that we can play our part in helping to inspire a new legion of baseball fans in Asia and the Middle East.”

Tickets are now on sale at baseballunited.com/tickets.

To learn more about Baseball United, visit baseballunited.com.

To learn more about Sunset+Vine, visit sunsetvine.com.

About Baseball United
Baseball United is the first-ever professional baseball league focused on the Middle East and the Indian Subcontinent, beginning play November 2023 in Dubai, UAE. Our mission is to inspire one billion new fans to fall in love with baseball. The ownership group includes award-winning business leaders and inspiring baseball legends, including Barry Larkin, Mariano Rivera, Adrián Beltré, Felix Hernandez, Robinson Cano, and Ryan Howard. In addition to our professional league, the Baseball United ecosystem spans youth development, federation partnerships, media and content production, merchandise, and non-profit outreach. With 25 nationalities represented on our team rosters and a new suite of entertainment-based game changes, Baseball United is working to create a new future for baseball in one of the fastest growing and most culturally rich regions in the world.

Media Contacts:
Faraaz Thaver, Senior Director, Communications – faraaz@baseballunited.com, +971.58.634.1907